Pricing Guide
How much do graphic design services cost?
Design pricing feels opaque because studios rarely explain what changes the number. Here is how we think about it at KLAICONCEPT: price follows scope, not guesswork. Below is what each tier of work typically includes so you can budget with confidence before you ever ask for a quote.
What actually drives the price
- Scope. A single logo is one deliverable; a brand identity is a system that has to work across print, social and web.
- Concepts and revisions. More directions explored and more rounds of refinement mean more studio hours.
- Motion. Logo animation adds design time on top of the static mark, and complexity scales with the number of scenes.
- Print readiness. Files prepared for a printer require bleed, colour profiles and proofing that screen-only work does not.
- Turnaround. Compressed deadlines reprioritise the studio schedule and are usually quoted higher.
Comparing the service tiers
Essentials
New businesses that need a clean, professional mark to launch with.
- — One logo direction with limited revisions
- — Core file formats for web and print
- — Basic colour and typography choices
Brand Identity
Businesses ready to look consistent everywhere they appear.
- — Multiple logo concepts and refinement rounds
- — Full colour palette, typography and usage guidelines
- — Social media and stationery applications
Signature
Brands that want motion, campaign assets and a custom web presence.
- — Everything in Brand Identity
- — Logo animation and advertising posters
- — Custom website design built around the identity
How to get an accurate quote
The fastest way to a realistic number is to describe the outcome you need rather than the file you think you want: where the brand will appear, how soon, and whether print or motion is involved. Send us those details and we will map them to the tier that fits — no packages you do not need.